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Digital Darwinism

Overview of attention for book
Cover of 'Digital Darwinism'

Table of Contents

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    Book Overview
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    Chapter 1 Why the Digital Revolution Is Challenging You and Why You Have to Act Now
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    Chapter 2 Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?
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    Chapter 3 Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation
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    Chapter 4 How the Social Revolution Is to Be Managed
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    Chapter 5 How Marketing Becomes the ROI Driver Within the Company
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    Chapter 6 Confidence: The Latest Currency in Marketing and Management
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    Chapter 7 Social CRM: The New Rules of the Game in Leading Customers
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    Chapter 8 Why Marketing Is Becoming a Service
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    Chapter 9 The Necessity of Change Management: Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete
Attention for Chapter 5: How Marketing Becomes the ROI Driver Within the Company
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Citations

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