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The Power of Customer Misbehavior

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Chapter title
Introduction
Chapter number 1
Book title
The Power of Customer Misbehavior
Published by
Palgrave Macmillan, London, January 2014
DOI 10.1057/9781137348920_1
Book ISBNs
978-1-349-46779-2, 978-1-137-34892-0
Authors

Michael Fisher, Martin Abbott, Kalle Lyytinen