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Practical Google Analytics and Google Tag Manager for Developers

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Cover of 'Practical Google Analytics and Google Tag Manager for Developers'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Google Analytics Fundamentals
  3. Altmetric Badge
    Chapter 2 Basic Google Analytics Measurement
  4. Altmetric Badge
    Chapter 3 Introducing Google Tag Manager
  5. Altmetric Badge
    Chapter 4 Testing Your Implementation
  6. Altmetric Badge
    Chapter 5 Tracking Interactions with Google Tag Manager
  7. Altmetric Badge
    Chapter 6 Goals: Measuring Conversions
  8. Altmetric Badge
    Chapter 7 Ecommerce: Tracking Products and Purchases
  9. Altmetric Badge
    Chapter 8 Cleaning Up and Enriching Data
  10. Altmetric Badge
    Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources
  11. Altmetric Badge
    Chapter 10 Tracking Users Across Devices
  12. Altmetric Badge
    Chapter 11 Providing Additional Data About Users
  13. Altmetric Badge
    Chapter 12 Importing Data into Google Analytics
  14. Altmetric Badge
    Chapter 13 Collecting Data from Mobile Apps
  15. Altmetric Badge
    Chapter 14 Sending Data from Other Sources Using GA’s Measurement Protocol
  16. Altmetric Badge
    Chapter 15 Using Google Analytics with BigQuery for Big Data Analysis
  17. Altmetric Badge
    Chapter 16 Google Tag Manager and Google Analytics APIs
Attention for Chapter 7: Ecommerce: Tracking Products and Purchases
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