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Chapter title |
Transformation zum B-2-B-Connected-Network – Unternehmen kämpfen um den Status Preferred-Customer
|
---|---|
Chapter number | 11 |
Book title |
Homo Connectus
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-19133-7_11 |
Book ISBNs |
978-3-65-819132-0, 978-3-65-819133-7
|
Authors |
Marc Schomann, Linda Isabell Sikora, Bita Mirzaei |