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| Chapter title |
Kulturmarketing-Canvas: Implementierung des Marketingkonzeptes in die Praxis
|
|---|---|
| Chapter number | 6 |
| Book title |
Kulturmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-20137-1_6 |
| Book ISBNs |
978-3-65-820136-4, 978-3-65-820137-1
|
| Authors |
Lorenz Pöllmann |