Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
Article in Journal of Current Issues & Research in Advertising (May 2024)
The most recent citing publications are shown below. View all 26 publications that cite this research output on Dimensions.
Article in Journal of Current Issues & Research in Advertising (May 2024)
Monograph (February 2024)
Article in Journal of Product & Brand Management (January 2024)