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Chapter title |
Integration Mechanisms as Enablers of International Standardized Strategies
|
---|---|
Chapter number | 13 |
Book title |
Advances in Global Marketing
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-61385-7_13 |
Book ISBNs |
978-3-31-961384-0, 978-3-31-961385-7
|
Authors |
Gregor Pfajfar, Aviv Shoham, Maja Makovec Brenčič, Vesna Virant |