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Marketing Literature

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 X user

Citations

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112 Dimensions

Readers on

mendeley
36 Mendeley
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Title
Marketing Literature
Published by
Palgrave Macmillan UK, January 2007
DOI 10.1057/9780230593008
ISBNs
978-0-230-59300-8, 978-1-4039-9773-9, 978-0-230-22847-4, 978-0-230-59301-5
Authors

C. Squires, Squires, Claire

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 36 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 3%
Croatia 1 3%
United States 1 3%
Unknown 33 92%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 11 31%
Student > Master 4 11%
Student > Bachelor 4 11%
Student > Doctoral Student 3 8%
Student > Postgraduate 2 6%
Other 8 22%
Unknown 4 11%
Readers by discipline Count As %
Arts and Humanities 19 53%
Social Sciences 8 22%
Computer Science 2 6%
Unspecified 1 3%
Linguistics 1 3%
Other 2 6%
Unknown 3 8%