The Effects of Intergrated Marketing Communications on Brand Equity: A Case Study of Eunidar Investments (PVT) LTD
Preprint in SSRN Electronic Journal (January 2023)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Preprint in SSRN Electronic Journal (January 2023)
Article in Journal of Business and Industrial Marketing (May 2022)
Article in International Journal of Mathematical Engineering and Management Sciences (December 2021)