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Chapter title |
A Demographic Profile of the Target Audience for Grocery Coupon Promotions
|
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Chapter number | 105 |
Book title |
Marketing, Technology and Customer Commitment in the New Economy
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11779-9_105 |
Book ISBNs |
978-3-31-911778-2, 978-3-31-911779-9
|
Authors |
Andrei Mikhailitchenko, Thomas W. Whipple |