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| Chapter title |
Research methodology
|
|---|---|
| Chapter number | 4 |
| Book title |
Does Multi-stage Marketing Pay?
|
| Published by |
Springer Gabler, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-658-05559-2_4 |
| Book ISBNs |
978-3-65-805558-5, 978-3-65-805559-2
|
| Authors |
Alejandro-Marcel Schönhoff |