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| Chapter title |
The Risks, Challenges, and Benefits of Being Global
|
|---|---|
| Chapter number | 4 |
| Book title |
Conquering Global Markets
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9781137307729_4 |
| Book ISBNs |
978-1-349-33299-1, 978-1-137-30772-9
|
| Authors |
Nancy A. Hubbard |