You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Ad Ecosystems and Key Components
|
|---|---|
| Chapter number | 2 |
| Book title |
Fraud Prevention in Online Digital Advertising
|
| Published by |
Springer, Cham, June 2017
|
| DOI | 10.1007/978-3-319-56793-8_2 |
| Book ISBNs |
978-3-31-956792-1, 978-3-31-956793-8
|
| Authors |
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Professor | 1 | 20% |
| Student > Bachelor | 1 | 20% |
| Researcher | 1 | 20% |
| Other | 1 | 20% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Business, Management and Accounting | 1 | 20% |
| Computer Science | 1 | 20% |
| Engineering | 1 | 20% |
| Unknown | 1 | 20% |