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| Chapter title |
Product Differentiation and the Marketing Mix
|
|---|---|
| Chapter number | 3 |
| Book title |
Pricing
|
| Published by |
Palgrave, London, January 1976
|
| DOI | 10.1007/978-1-349-15651-1_3 |
| Book ISBNs |
978-0-333-18479-0, 978-1-349-15651-1
|
| Authors |
F. Livesey, Livesey, F. |