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Chapter title |
Commercialisation and Beyond
|
---|---|
Chapter number | 9 |
Book title |
Product Policy and Management
|
Published by |
Palgrave, London, January 1976
|
DOI | 10.1007/978-1-349-15655-9_9 |
Book ISBNs |
978-0-333-19288-7, 978-1-349-15655-9
|
Authors |
Michael J. Baker, Ronald McTavish, Baker, Michael J., McTavish, Ronald |