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Marketing

Overview of attention for book
Cover of 'Marketing'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Verhaltenswissenschaftliche Grundlagen
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    Chapter 2 Marketingplanung
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    Chapter 3 Marketing-Ziele
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    Chapter 4 Marktforschung
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    Chapter 5 Marketing-Strategien
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    Chapter 6 Produkt-, Programm- sowie Sortimentspolitik
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    Chapter 7 Preispolitik
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    Chapter 8 Distributionspolitik
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    Chapter 9 Kommunikationspolitik
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    Chapter 10 Restriktionen und Probleme beim Einsatz des Marketing-Instrumentariums
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    Chapter 11 Marketing-Kontrolle
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    Chapter 12 Fallstudie BICK’s Bier
Attention for Chapter 11: Marketing-Kontrolle
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Citations

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