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Business Practices in Emerging and Re-Emerging Markets

Overview of attention for book
Cover of 'Business Practices in Emerging and Re-Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Market Liberalization in Emerging Economies: Changing Business Practices
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    Chapter 3 Business Orientation, Brand Image, and Business Performance
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    Chapter 4 Ethics and Profitability: Can They Coexist?
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    Chapter 5 Business Ethics and Marketing Practices in Nigeria
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    Chapter 6 Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
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    Chapter 7 Culture, Creativity, and Advertising
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    Chapter 8 The Current Marketing Practices in Ghana
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    Chapter 9 Performance Measurements of the International Joint Ventures in an Emerging Market
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    Chapter 10 Two Case Studies
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    Chapter 11 Change Management in MAST Africa Limited
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    Chapter 12 Conclusion
Attention for Chapter 7: Culture, Creativity, and Advertising
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Citations

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Chapter title
Culture, Creativity, and Advertising
Chapter number 7
Book title
Business Practices in Emerging and Re-Emerging Markets
Published by
Palgrave Macmillan, New York, January 2008
DOI 10.1057/9780230611016_7
Book ISBNs
978-1-349-53691-7, 978-0-230-61101-6
Authors

Satyendra Singh, Kwaku Appiah-Adu

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 100%
Readers by discipline Count As %
Engineering 1 50%
Unknown 1 50%

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