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| Chapter title |
Markenführung zwischen langfristigem Erfolg und Quartalsergebnissen
|
|---|---|
| Chapter number | 6 |
| Book title |
Spannung Marke
|
| Published by |
Gabler, January 2006
|
| DOI | 10.1007/978-3-8349-9032-7_6 |
| Book ISBNs |
978-3-83-490224-5, 978-3-83-499032-7
|
| Authors |
Christian Belz |