The Effect of WOM for Speaker's Attitude and Memory

Overview of attention for article published in Journal of Marketing & Distribution, January 2015

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安藤和代，2015，クチコミ発信による対象評価や記憶の変容 https://t.co/YZq9pPumgq 相変わらずJohan Arndt 1967 （入手困難文献）を引用してはる。

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