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Chapter title |
Grundlagen
|
---|---|
Chapter number | 2 |
Book title |
Marktforschung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8565-1_2 |
Book ISBNs |
978-3-83-491379-1, 978-3-83-498565-1
|
Authors |
Alfred Kuß, Martin Eisend |