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Television Goes Digital

Overview of attention for book
Attention for Chapter 5: From the Marketers' Perspective: The Interactive Media Situation in Japan
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Readers on

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15 Mendeley
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Chapter title
From the Marketers' Perspective: The Interactive Media Situation in Japan
Chapter number 5
Book title
Television Goes Digital
Published by
Springer, New York, NY, January 2009
DOI 10.1007/978-0-387-79978-0_5
Book ISBNs
978-0-387-79977-3, 978-0-387-79978-0
Authors

Satoshi Kono, Kono, Satoshi

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Finland 1 7%
Unknown 14 93%

Demographic breakdown

Readers by professional status Count As %
Researcher 3 20%
Student > Doctoral Student 2 13%
Student > Ph. D. Student 1 7%
Student > Bachelor 1 7%
Student > Master 1 7%
Other 1 7%
Unknown 6 40%
Readers by discipline Count As %
Business, Management and Accounting 4 27%
Social Sciences 2 13%
Decision Sciences 1 7%
Unknown 8 53%