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Title |
Research traditions in marketing
|
---|---|
Published by |
Springer Netherlands, December 2012
|
DOI | 10.1007/978-94-011-1402-8 |
ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
Editors |
Laurent, Gilles, Lilien, Gary L., Pras, Bernard |