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Mendeley readers
Chapter title |
Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country
|
---|---|
Chapter number | 14 |
Book title |
Managing in Recovering Markets
|
Published by |
Springer, New Delhi, January 2015
|
DOI | 10.1007/978-81-322-1979-8_14 |
Book ISBNs |
978-8-13-221978-1, 978-8-13-221979-8
|
Authors |
Kanwal Kapil, Avinash Kapoor |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Researcher | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Design | 1 | 25% |
Unknown | 2 | 50% |