You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Kennzeichnung, Erfolgsfaktoren und Ziele des Online-Marketings
|
|---|---|
| Chapter number | 1 |
| Book title |
Praxisorientiertes Online-Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-17912-0_1 |
| Book ISBNs |
978-3-65-817911-3, 978-3-65-817912-0
|
| Authors |
Ralf T. Kreutzer |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 67% |
| Student > Master | 3 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 33% |
| Computer Science | 3 | 33% |
| Economics, Econometrics and Finance | 2 | 22% |
| Psychology | 1 | 11% |