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Mendeley readers
| Chapter title |
Instrumente des Online-Marketings
|
|---|---|
| Chapter number | 4 |
| Book title |
Praxisorientiertes Online-Marketing
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-6774-9_4 |
| Book ISBNs |
978-3-83-492226-7, 978-3-83-496774-9
|
| Authors |
Ralf T. Kreutzer |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 14 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 36% |
| Student > Master | 4 | 29% |
| Professor | 1 | 7% |
| Researcher | 1 | 7% |
| Student > Postgraduate | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 2 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 57% |
| Economics, Econometrics and Finance | 2 | 14% |
| Decision Sciences | 1 | 7% |
| Unknown | 3 | 21% |