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Collaborative Customer Relationship Management

Overview of attention for book
Cover of 'Collaborative Customer Relationship Management'

Table of Contents

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    Book Overview
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    Chapter 1 Customer Management as the Origin of Collaborative Customer Relationship Management
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    Chapter 2 What Have We Learned so Far? Making CRM Make Money — Technology Alone Won’t Create Value
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    Chapter 3 Collaborative Customer Relationship Management (CCRM)
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    Chapter 4 Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble
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    Chapter 5 The Integration of Supply Chain Management and Customer Relationship Management
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    Chapter 6 Case Study: ISCRM — A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management
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    Chapter 7 The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains
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    Chapter 8 Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach
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    Chapter 9 Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM
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    Chapter 10 Collaborative Customer Relationship Management from a Market Research Viewpoint
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    Chapter 11 Category Management: Why Now?
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    Chapter 12 CPFR — Views and Experiences at Procter & Gamble
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    Chapter 13 How to Scale Your CPFR-Pilot
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    Chapter 14 New Ways of Category Management
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    Chapter 15 Collaborative Category Management on the Internet — Basics to Create and Manage Consumer-Focused Assortments in Online-Shops
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    Chapter 16 Conclusions and Key Takeaways
Attention for Chapter 16: Conclusions and Key Takeaways
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Chapter title
Conclusions and Key Takeaways
Chapter number 16
Book title
Collaborative Customer Relationship Management
Published by
Springer, Berlin, Heidelberg, January 2004
DOI 10.1007/978-3-540-24710-4_16
Book ISBNs
978-3-64-205529-4, 978-3-54-024710-4
Authors

Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert

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