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Chapter title |
Licensing: A Marketing Bonanza?
|
---|---|
Chapter number | 46 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_46 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
James B. Townsend, Margaret W. Maxfield, Townsend, James B., Maxfield, Margaret W. |