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| Chapter title |
Stopping the Launch
|
|---|---|
| Chapter number | 8 |
| Book title |
Defending Your Brand
|
| Published by |
Palgrave Macmillan, New York, January 2012
|
| DOI | 10.1007/978-1-137-51186-7_8 |
| Book ISBNs |
978-0-230-34034-3, 978-1-137-51186-7
|
| Authors |
Tim Calkins |