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Chapter title |
Klassische Werbung als Instrument der B-to-B-Markenführung
|
---|---|
Chapter number | 22 |
Book title |
B-to-B-Markenführung
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8742-6_22 |
Book ISBNs |
978-3-83-491738-6, 978-3-83-498742-6
|
Authors |
Armin Reins, Veronika Classen |