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Chapter title |
Auf direktem Weg zum Kunden durch strategisches Direktmarketing
|
---|---|
Chapter number | 10 |
Book title |
Retail Business in Deutschland
|
Published by |
Gabler, January 2008
|
DOI | 10.1007/978-3-8349-9437-0_10 |
Book ISBNs |
978-3-83-490449-2, 978-3-83-499437-0
|
Authors |
Ralf T. Kreutzer |