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Chapter title |
Conclusions
|
---|---|
Chapter number | 10 |
Book title |
Ambush Marketing & the Mega-Event Monopoly
|
Published by |
T.M.C. Asser Press, The Hague, The Netherlands, January 2012
|
DOI | 10.1007/978-90-6704-864-4_10 |
Book ISBNs |
978-9-06-704863-7, 978-9-06-704864-4
|
Authors |
Andre M. Louw |