You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Applications of CRM in B2B and B2C Scenarios Part I
|
|---|---|
| Chapter number | 16 |
| Book title |
Customer Relationship Management
|
| Published by |
Springer, Berlin, Heidelberg, January 2018
|
| DOI | 10.1007/978-3-662-55381-7_16 |
| Book ISBNs |
978-3-66-255380-0, 978-3-66-255381-7
|
| Authors |
V. Kumar, Werner Reinartz |
Mendeley readers
The data shown below were compiled from readership statistics for 293 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 293 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 53 | 18% |
| Student > Ph. D. Student | 28 | 10% |
| Student > Bachelor | 25 | 9% |
| Researcher | 16 | 5% |
| Lecturer | 13 | 4% |
| Other | 42 | 14% |
| Unknown | 116 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 47 | 16% |
| Computer Science | 26 | 9% |
| Engineering | 24 | 8% |
| Economics, Econometrics and Finance | 15 | 5% |
| Social Sciences | 13 | 4% |
| Other | 47 | 16% |
| Unknown | 121 | 41% |