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Chapter title |
Die PAKT®-Methodik — ein spieltheoretischer Ansatz für die strategische Markenführung
|
---|---|
Chapter number | 43 |
Book title |
Applied Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2003
|
DOI | 10.1007/978-3-642-18981-4_43 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Jens Pätzmann, Pätzmann, Jens |