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| Chapter title |
Integrierte Tourismuskonzernmarke
|
|---|---|
| Chapter number | 5 |
| Book title |
Marken auf Reisen
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-9661-9_5 |
| Book ISBNs |
978-3-83-490581-9, 978-3-83-499661-9
|