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| Chapter title |
Marketing
|
|---|---|
| Chapter number | 9 |
| Book title |
Medienökonomie
|
| Published by |
VS Verlag für Sozialwissenschaften, January 1999
|
| DOI | 10.1007/978-3-322-92510-7_9 |
| Book ISBNs |
978-3-53-112713-2, 978-3-32-292510-7
|
| Authors |
Jürgen Heinrich |