You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A successful departure from the beaten track
|
---|---|
Chapter number | 4 |
Book title |
International Direct Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2007
|
DOI | 10.1007/978-3-540-39632-1_4 |
Book ISBNs |
978-3-54-039631-4, 978-3-54-039632-1
|
Authors |
Auke van den Hout, Kay Peters, van den Hout, Auke, Peters, Kay |