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Media, Organizations and Identity

Overview of attention for book
Cover of 'Media, Organizations and Identity'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Towards an Understanding of the Interplay between Media and Organizations
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    Chapter 2 Rethinking Television in the Digital Age
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    Chapter 3 BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Environment
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    Chapter 4 Expansion and Autonomy: The Rise of the Business Press
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    Chapter 5 Strategic Auto-Communication in Identity—Image Interplay: The Dynamics of Mediatizing Organizational Identity
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    Chapter 6 Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company
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    Chapter 7 Making Sense of a Crucial Interface: Corporate Communication and the News Media
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    Chapter 8 Place Branding and Globalization. The Media is the Message?
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    Chapter 9 Identity and Appeal in the Humanitarian Brand
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    Chapter 10 The Construction of Businesswomen in the Media: Between Evil and Frailty
Attention for Chapter 6: Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company
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Chapter title
Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company
Chapter number 6
Book title
Media, Organizations and Identity
Published by
Palgrave Macmillan, London, January 2010
DOI 10.1057/9780230248397_6
Book ISBNs
978-1-349-35390-3, 978-0-230-24839-7
Authors

Esben Karmark

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