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Mendeley readers
Chapter title |
Eventmarketing. Das Marketing-Event als metakommunikativer Baustein zur Etablierung von Kundenbeziehungen
|
---|---|
Chapter number | 19 |
Book title |
Events
|
Published by |
VS Verlag für Sozialwissenschaften, Wiesbaden, January 2000
|
DOI | 10.1007/978-3-322-95155-7_19 |
Book ISBNs |
978-3-81-002664-4, 978-3-32-295155-7
|
Authors |
Frank Sistenich, Cornelia Zanger, Sistenich, Frank, Zanger, Cornelia |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 40% |
Researcher | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Social Sciences | 1 | 20% |
Unknown | 2 | 40% |