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Chapter title |
F
|
---|---|
Chapter number | 6 |
Book title |
Kompakt-Lexikon Marketingpraxis
|
Published by |
Springer Gabler, Wiesbaden, January 2013
|
DOI | 10.1007/978-3-658-03185-5_6 |
Book ISBNs |
978-3-65-803184-8, 978-3-65-803185-5
|
Authors |
Springer Fachmedien Wiesbaden |