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| Chapter title |
Einsatz des Mediensponsoring für die Marketing- und Unternehmenskommunikation
|
|---|---|
| Chapter number | 5 |
| Book title |
Sponsoring
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8563-7_5 |
| Book ISBNs |
978-3-83-491111-7, 978-3-83-498563-7
|
| Authors |
Manfred Bruhn |