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Mendeley readers
| Chapter title |
Mobile Marketing — Chancen und Erfolgsfaktoren des mobilen Mediums als Direktmarketing-Instrument der Zukunft
|
|---|---|
| Chapter number | 4 |
| Book title |
E-Business, M-Business und T-Business
|
| Published by |
Gabler Verlag, January 2003
|
| DOI | 10.1007/978-3-322-90417-1_4 |
| Book ISBNs |
978-3-40-912026-5, 978-3-32-290417-1
|
| Authors |
Bernd Ettelbrück, Sung Ha, Ettelbrück, Bernd, Ha, Sung |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Linguistics | 1 | 50% |
| Computer Science | 1 | 50% |