You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Near Field Communication im Mobile Marketing
|
|---|---|
| Chapter number | 18 |
| Book title |
Erfolgsfaktoren des Mobile Marketing
|
| Published by |
Springer, Berlin, Heidelberg, January 2008
|
| DOI | 10.1007/978-3-540-85296-4_18 |
| Book ISBNs |
978-3-54-085295-7, 978-3-54-085296-4
|
| Authors |
K. -P. Wiedmann, M. -O. Reeh, H Schumacher |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 3% |
| Poland | 1 | 3% |
| Unknown | 30 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 31% |
| Student > Bachelor | 9 | 28% |
| Student > Postgraduate | 3 | 9% |
| Researcher | 2 | 6% |
| Student > Ph. D. Student | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 7 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 9 | 28% |
| Business, Management and Accounting | 8 | 25% |
| Economics, Econometrics and Finance | 2 | 6% |
| Engineering | 2 | 6% |
| Medicine and Dentistry | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 9 | 28% |