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| Chapter title |
Predicting Consumers’ Behavior
|
|---|---|
| Chapter number | 3 |
| Book title |
The Right Sensory Mix
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-12093-0_3 |
| Book ISBNs |
978-3-64-212092-3, 978-3-64-212093-0
|
| Authors |
Diana Derval, Derval, Diana |