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| Chapter title |
Rhetorik in der Unternehmenskommunikation – Vom strategischen Gebrauch der Sprache
|
|---|---|
| Chapter number | 11 |
| Book title |
Textspiele in der Wirtschaftskommunikation
|
| Published by |
Springer VS, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-18899-3_11 |
| Book ISBNs |
978-3-65-818898-6, 978-3-65-818899-3
|
| Authors |
Susanne Femers-Koch, Stefanie Molthagen-Schnöring |