You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals
|
---|---|
Chapter number | 2 |
Book title |
Advances in Advertising Research (Vol. V)
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-658-08132-4_2 |
Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
Authors |
Beatriz Casais, João F. Proença, Casais, Beatriz, Proença, João F. |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 25% |
Librarian | 1 | 13% |
Student > Ph. D. Student | 1 | 13% |
Student > Master | 1 | 13% |
Researcher | 1 | 13% |
Other | 0 | 0% |
Unknown | 2 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 3 | 38% |
Business, Management and Accounting | 2 | 25% |
Psychology | 1 | 13% |
Unknown | 2 | 25% |