Chapter 1 Guest Editor’s Introduction

Chapter 3 The Performance Implications of a Global Integration Strategy in Global Industries: An Empirical Investigation Using Inter-area Product Flows

Chapter 4 The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions

Chapter 5 The Art of Knowledge Transfer: Secondary and Reverse Transfer in China’s Telecommunications Manufacturing Industry

Chapter 6 Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC