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Mendeley readers
Chapter title |
Brand Community Participation
|
---|---|
Chapter number | 57 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_57 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
|
Authors |
Hsien-Tung Tsai, Heng-Chiang Huang, Wen-Kuo Chen |
Mendeley readers
The data shown below were compiled from readership statistics for 144 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Indonesia | 2 | 1% |
Malaysia | 2 | 1% |
Switzerland | 1 | <1% |
Ghana | 1 | <1% |
South Africa | 1 | <1% |
India | 1 | <1% |
New Zealand | 1 | <1% |
Saudi Arabia | 1 | <1% |
Unknown | 134 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 34 | 24% |
Student > Ph. D. Student | 28 | 19% |
Student > Doctoral Student | 15 | 10% |
Student > Bachelor | 13 | 9% |
Student > Postgraduate | 13 | 9% |
Other | 25 | 17% |
Unknown | 16 | 11% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 53 | 37% |
Medicine and Dentistry | 22 | 15% |
Arts and Humanities | 13 | 9% |
Environmental Science | 10 | 7% |
Business, Management and Accounting | 9 | 6% |
Other | 21 | 15% |
Unknown | 16 | 11% |