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Mendeley readers
Chapter title |
A Two-Dimensional Concept of Brand Loyalty
|
---|---|
Chapter number | 26 |
Book title |
Mathematical Models in Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 1976
|
DOI | 10.1007/978-3-642-51565-1_26 |
Book ISBNs |
978-3-54-007869-2, 978-3-64-251565-1
|
Authors |
George S. Day |
Mendeley readers
The data shown below were compiled from readership statistics for 528 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 3 | <1% |
Portugal | 2 | <1% |
Denmark | 2 | <1% |
Malaysia | 1 | <1% |
Indonesia | 1 | <1% |
United Arab Emirates | 1 | <1% |
Canada | 1 | <1% |
Germany | 1 | <1% |
China | 1 | <1% |
Other | 1 | <1% |
Unknown | 514 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 105 | 20% |
Student > Ph. D. Student | 71 | 13% |
Student > Bachelor | 67 | 13% |
Student > Doctoral Student | 41 | 8% |
Professor > Associate Professor | 26 | 5% |
Other | 98 | 19% |
Unknown | 120 | 23% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 260 | 49% |
Social Sciences | 33 | 6% |
Economics, Econometrics and Finance | 31 | 6% |
Computer Science | 12 | 2% |
Engineering | 11 | 2% |
Other | 42 | 8% |
Unknown | 139 | 26% |