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Mendeley readers
| Chapter title |
The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary
|
|---|---|
| Chapter number | 7 |
| Book title |
Magical Capitalism
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-74397-4_7 |
| Book ISBNs |
978-3-31-974396-7, 978-3-31-974397-4
|
| Authors |
Timothy de Waal Malefyt |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 50% |
| Lecturer | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 1 | 50% |
| Social Sciences | 1 | 50% |