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Internationalization of Business

Overview of attention for book
Cover of 'Internationalization of Business'

Table of Contents

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    Book Overview
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    Chapter 1 Strategies of Internationalization: An Overview
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    Chapter 2 Adidas and Reebok: Is Acquiring Easier than Integrating?
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    Chapter 3 Airbus: Managing the Legacy of a Complex International Merger
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    Chapter 4 Aldi and Lidl: From Germany to the Rest of the World
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    Chapter 5 KTM and Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry
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    Chapter 6 Lenovo: From Chinese Origins to a Global Player
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    Chapter 7 McDonald’s: Is the Fast Food Icon Reaching the Limits of Growth?
Attention for Chapter 7: McDonald’s: Is the Fast Food Icon Reaching the Limits of Growth?
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